Binny Sebastian – Luxury Hotel General Manager
A highly experienced luxury hotelier and hospitality advisor with more than 26 years of global leadership across luxury properties, five-star resorts, pre-opening projects, hotel rebranding and destination-driven properties in the Caribbean, India, and Nepal. I have worked with some of the world’s leading luxury hotel brands, including Raffles, Six Senses, Alila, Taj, Autograph Collection and Oberoi. I have managed independent high-end villa resorts, private island properties, marina resort and jungle safari lodge. My background spans luxury hotel operations, guest experience excellence, service culture development, commercial & revenue strategy, brand positioning, and asset performance, ensuring hotels elevate their market position while delivering sustainable profitability.
I have built high-performing teams, delivered complex hotel pre-openings and repositioned underperforming luxury properties in competitive markets. My work focuses on operational excellence, brand building, revenue optimization, and culture-driven leadership.
Key Achievements and Expertise
- South Asia’s Best General Manager 2023, SATA Award Winner for excellence in luxury hospitality and leadership.
- Led multiple luxury hotel pre-openings with full responsibility for operations, branding, talent strategy, SOP creation, and guest experience design.
- Specialist in hotel transformation, operational turnaround, service culture development, and commercial restructuring for independent hotels and boutique luxury resorts.
- Proven track record in RevPAR growth, GOP improvement, quality assurance, LQA standards, and guest satisfaction performance.
- Built strong leadership teams that enhanced service delivery, guest engagement, brand loyalty, and owner confidence.
- Delivered successful repositioning projects that strengthened market visibility, ADR strategy, luxury positioning, and competitive advantage.
- Featured and recognized across international travel platforms, hospitality media, and luxury lifestyle publications.
- Deep experience in luxury resort operations, wellness-driven hospitality, sustainability practices, and destination-led guest experiences.
I know what makes a luxury hotel succeed. Pre-opening is the defining stage. Culture decides consistency. Commercial clarity decides survival.
I founded Binny Sebastian Hotel Advisory (BSHA) to support independent hotel owners, investors, and developers with hotel advisory, pre-opening management, transformation consulting, operational diagnostics, brand positioning, and leadership development. Independent owners often have vision but lack a structured, operational, and commercially grounded plan. That’s where I step in.
As a Luxury Hotel Advisor, what I do:
Revive what’s broken.
Refine what’s working.
Reimagine luxury to outperform the market.
My approach is direct, execution-focused, and grounded in real operational experience, not theory. I work with owners who want results, discipline, and clear commercial impact, whether it’s launching a new luxury hotel, transforming an existing property, or building long-term service culture.
Binny Sebastian Boutique Hotels Emotional Intelligence Guest Experience Strategy Hiring Hospitality Leadership Hospitality Talent Hospitality Trends India Hotel Brands Hotel General Manager Hotel Owners & Investors Hotel Pre Opening Human Resources Luxury Brand Differentiation Luxury Hospitality Luxury Hotel General Manager Luxury Hotel Positioning Organisational development Organisational politics Productivity Revenue Strategy Skills Sustainability Talent Management Ultra-High-Net-Worth Travel Wellness