Binny Sebastian – A Luxury Hotel General Manager
I am a luxury hotelier and hospitality advisor with more than 26 years of leadership across global luxury hotels, resorts, pre-opening and rebranding projects in the Caribbean, India, and Nepal. My career spans some of the most respected brands in the industry including Raffles, Six Senses, Alila, Taj, and Oberoi. I have alos managed stand alone high end luxury villa resorts with Marina and Jingle Safari Resort. These brands and properties shaped my standards on luxury operations, guest experience, service culture, commercial strategy, and asset performance.

I have built high-performing teams, delivered complex hotel pre-openings, and repositioned underperforming luxury properties in competitive markets. My work focuses on operational excellence, brand building, revenue optimization, and culture-driven leadership.
Key Achievements and Expertise
- South Asia’s Best General Manager 2023, SATA Award Winner for excellence in luxury hospitality and leadership.
- Led multiple luxury hotel pre-openings with full responsibility for operations, branding, talent strategy, SOP creation, and guest experience design.
- Specialist in hotel transformation, operational turnaround, service culture development, and commercial restructuring for independent hotels and boutique luxury resorts.
- Proven track record in RevPAR growth, GOP improvement, quality assurance, LQA standards, and guest satisfaction performance.
- Built strong leadership teams that enhanced service delivery, guest engagement, brand loyalty, and owner confidence.
- Delivered successful repositioning projects that strengthened market visibility, ADR strategy, luxury positioning, and competitive advantage.
- Featured and recognized across international travel platforms, hospitality media, and luxury lifestyle publications.
- Deep experience in luxury resort operations, wellness-driven hospitality, sustainability practices, and destination-led guest experiences.
I know what makes a luxury hotel succeed. Pre-opening is the defining stage. Culture decides consistency. Commercial clarity decides survival.
I founded Binny Sebastian Hotel Advisory (BSHA) to support independent hotel owners, investors, and developers with hotel advisory, pre-opening management, transformation consulting, operational diagnostics, brand positioning, and leadership development. Independent owners often have vision but lack a structured, operational, and commercially grounded plan. That’s where I step in.
As a Luxury Hotel Advisor, what I do:
Revive what’s broken.
Refine what’s working.
Reimagine luxury to outperform the market.
My approach is direct, execution-focused, and grounded in real operational experience, not theory. I work with owners who want results, discipline, and clear commercial impact, whether it’s launching a new luxury hotel, transforming an existing property, or building long-term service culture.
Binny Sebastian Boutique Hotels Emotional Intelligence Guest Experience Strategy Hiring Hospitality Leadership Hospitality Talent Hospitality Trends India Hotel Brands Hotel General Manager Hotel Owners & Investors Hotel Pre Opening Human Resources Luxury Brand Differentiation Luxury Hospitality Luxury Hotel General Manager Luxury Hotel Positioning Organisational development Organisational politics Productivity Revenue Strategy Skills Sustainability Talent Management Ultra-High-Net-Worth Travel Wellness